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About Us
Larry King, owner of LiveWire Communications, LLC, has 30 years experience in retail cellular sales, having owned 25 stores, including eight in O.C. and Long Beach in 12 years. He's also Director of Retail Sales for eAgency Systems in Newport Beach, maker of RADAR, Your Child's Mobile Watchdog.

For the last 12 years, LiveWire Communications, LLC has handled all stores and RADAR activities, and East Village Cellular in Downtown Long Beach. We have sold more than 50,000 cell phones and over 30,000 since setting up in O.C. and Long Beach.

According to Larry, "I was a part of the first cellular test in the United States in the early '80s when we owned a high-end car stereo boutique in Chicago. We installed the first cell phones in several Mercedes, and let businessmen drive around and evaluate the system two months. It took two days to install what seemed like miles of thick cable and we had to drill holes all over those cars, including the middle of the trunk for an antenna. With the advent of bagphones and then hand-held brickphones, the cellular business took off, and we dropped the stereo end of the business (1988) and concentrated on cell phones and accessories.

I have always believed in attractive neighborhood boutiques with exceptional customer service, rather than chain superstores and virtual internet operations. We let our customers know that if they have any previous or current issues with their equipment or carrier, we are there to handle it for them. We teach them how to use their phones and accessories and how to read and understand their monthly bills. We really bend over backwards to accomodate our clientele. We keep up with the newest and latest technology and pass that information to our customers. We are also good at getting our customers monthly discounts based on employment or affiliations, usually with the customer not being aware the were eligible.

We also cater to small and intermediate businesses in the community and are well-versed in Outlook, Blackberrys/PDAs, contact management, lead dispersment, and how to tie them all together in synch with another eAgency product called Nice Office™. A lot of our walk-in traffic in the store will mention where they work and possible issues with their business systems, and we will follow up on that with a visit to their place of business. We will come and meet, and often speak, at civic groups, churches, schools, PTA groups, Boy Scouts, conventions, seminars, etc., about RADAR, NiceOffice, and phones. We have clients in San Diego, Riverside, Ventura, San Berdadino, L.A., and Orange Counties, and will deliver usually in one day.

We have a qualified, knowledgeable staff that keeps up with all of the latest training from AT&T and Verizon, as well as the latest from software application suppliers such as RADAR and Nice Office."

You can also read about us in the June/July East Village News, page 8.

Being an authorized at&t dealer, we have a wide array of great cellular products and accessories. If you have any questions about the features or availability of a particular phone or accessory, email us or call us at
562.495.CELL.

Another big part of what we do is providing access to RADAR, a great technology that helps parents give their kids freedom, but which also gives parents peace of mind in knowing where their kids are, and what they're doing.

Below is our associate, Stefanie
, who welcomes you at the counter at East Village Cellular.

Photo Gallery
Below are photos from events in which LiveWire/East Village Cellular participates.

Below are Larry and Stefanie, happily at their posts at the Long Beach Downtown Farmers Market.

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